Good-bye Fruity Pebbles, hello Raisin Bran Crunch

March 1, 2009

FROM JASON’S CERAMIC BOWL — Count Chocula is a hack. Cap’n Crunch is all washed up. Lucky the Leprechaun is clearly a pedophile. And I’m pretty sure Tony the Tiger is dead.

The best cereal in the world doesn’t have a mascot. It has two scoops and a delicious, sugary coating that ensures crunchiness.

Now, I don’t often endorse commercial products, or even really care about them. But in-between keystrokes, I’m scooping oversized spoons of Raisin Bran Crunch into my mouth. I can’t stop. This is my third bowl. I am in love.

Where has this cereal been all my life? Think of all those years I wasted, suffering through soggy regular Raisin Bran as a teenager, pouring lumps of sugar into the bowl to try to offset the weak wheat flavor that no sun-ripened grapes could ever mask.

This is how I know I am an adult: when I was a child, cereal served as just a vehicle for enough sugar to fuel my hyperactivity and ensure early onset diabetes. I wanted puffed rice saturated in corn syrup, then coated with rainbow-hued dyes:

I wanted loops of something that was probably fried corn dipped in three unique artificial flavors that tasted really nothing at all like cherry, orange, and lemon:

I wanted what ostensibly were marshmallows cut to look like clovers, clowns, robots, Pac-Man, vampire bats, balloons, or ghosts:

I wanted crushed cornmeal seeped in brown sugar- and honey-flavoring and treated to keep away the Soggies during sea-faring missions:

These days, I’m looking for an actual meal. No more Crunchberries. No more Cookie Crisp. No more Honeycomb, Marshmallow Crispies, Bill & Ted’s Excellent Cereal, Smurfberries, Frankenberries, Honey Smacks, C-P30’s, Urkel-O’s, Cocoa Krispies, or Apple Jacks.

As an adult, it’s all about getting bran that tastes decent and has a satisfying crunch, sun-dried fruit, and some granola clusters. I salute you, Raisin Bran Crunch.